The paid funnel does not end with a click on an ad. If you’re spending money on targeted
search campaigns to bring traffic to your website, you should know money is spent wisely to
help generate a return on investment from those campaigns.
Website ConversionCost per conversionAudience TargetingBudgetingLeadsSales
Search campaignVideo campaignShopping campaignFacebook campaignDisplay campaignOthers